Types of SEO

On-Page SEO is the practice of optimising elements on your hotel or wedding venue’s website.

Off-Page SEO refers to the actions taken away from your website such as link-building with other relevant reputable websites.

Local-SEO helps your hotel or wedding venue become more visible in local search results on Google e.g. hotels in Coventry

Technical SEO refers to website and server optimisations that help’s Google’s spiders crawl and index your website more effectively so your organic ranking improves.

What To Expect From SEO

SEO is the core component of The Awareness Method. Your hotel or wedding venue can expect higher quantities and quality of traffic

Objective

What’s a realistic objective for your hotel?

The short (and frustrating) answer is it depends. Firstly be sure to steer clear from any hotel SEO company claiming to get your business on page one of Google - it’s almost always too good to be true.

Secondly, the effectiveness of SEO services for hotels and wedding venues are dependent on things like how your website is built, the amount of competition your business has, the volume of traffic currently searching for your target keywords and most recently what the user experience is like as part of the Core Web Vitals update from Google. But as a very (very) broad rule of thumb, if you’ve never invested fully into hotel SEO services, your traffic uplift could be anywhere from 15%-50% within 6-12 months.

10b1

Tactics

What will DHM do to achieve that objective?

For starters, you’d get a detailed audit of your website and digital presence to understand the best hotel SEO strategy for your unique business. Next step is to target the relevant high-traffic but low competition keywords. What we’re looking for here are areas that will have the quickest impact on your website’s organic ranking.

You’ll start to see a real improvement in your local SEO results when potential customers are searching for hotels or wedding venues within your geographic area. And all the things in the back-end of your website that may be inhibiting your ranking position will be fixed and monitored to ensure you hotel or wedding venue’s website is ticking all the technical SEO boxes.

10b2

Deliverables

How will success be measured?

Website transaction revenue, website sessions, website new sessions, total clicks from Google, total impressions on Google, average click through rate.

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Timing

How long until you see results?

Hotel SEO marketing isn’t usually a quick-fix. It can often take 6-12 months to start seeing meaningful results but if your business has never invested in hotel SEO marketing you may well see strong results in only a few weeks. The good news is that SEO for the hotel industry is long-lived - it may take some time to arrive at the results, but once you do, the new traffic volumes will stay for some time.

10a4

Objective

What’s a realistic objective for your hotel?

The short (and frustrating) answer is it depends. Firstly be sure to steer clear from any hotel SEO company claiming to get your business on page one of Google - it’s almost always too good to be true.

Secondly, the effectiveness of SEO services for hotels and wedding venues are dependent on things like how your website is built, the amount of competition your business has, the volume of traffic currently searching for your target keywords and most recently what the user experience is like as part of the Core Web Vitals update from Google. But as a very (very) broad rule of thumb, if you’ve never invested fully into hotel SEO services, your traffic uplift could be anywhere from 15%-50% within 6-12 months.

Tactics

What will DHM do to achieve that objective?

For starters, you’d get a detailed audit of your website and digital presence to understand the best hotel SEO strategy for your unique business. Next step is to target the relevant high-traffic but low competition keywords. What we’re looking for here are areas that will have the quickest impact on your website’s organic ranking.

You’ll start to see a real improvement in your local SEO results when potential customers are searching for hotels or wedding venues within your geographic area. And all the things in the back-end of your website that may be inhibiting your ranking position will be fixed and monitored to ensure you hotel or wedding venue’s website is ticking all the technical SEO boxes.

Deliverables

How will success be measured?

Website transaction revenue, website sessions, website new sessions, total clicks from Google, total impressions on Google, average click through rate.

Timing

How long until you see results?

Hotel SEO marketing isn’t usually a quick-fix. It can often take 6-12 months to start seeing meaningful results but if your business has never invested in hotel SEO marketing you may well see strong results in only a few weeks. The good news is that SEO for the hotel industry is long-lived - it may take some time to arrive at the results, but once you do, the new traffic volumes will stay for some time.

Case Studies

Cottage in the Wood

128% increase in direct bookings.


read more 

Georgian House Hotel

49% increase in direct bookings.


read more 

"DHM have gone above and beyond to understand our business, I cannot recommend them highly enough."

Graham McGregor

Graham McGregor FIH

General Manager, Hintlesham Hall Hotel

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How does your direct bookings strategy score up?

 

If maximising direct bookings is a priority for your business, the Direct Bookings Scorecard will assess how robust your strategy is when it comes to prising bookings away from the OTAs, and show you the areas to improve to start reducing those monthly commission bills.

What Is The Cost Search Engine Optimisation?

 

We’ve found that implementing a hotel SEO strategy on its own is not nearly as effective for your bookings as when it’s used as part of a wider hotel digital marketing strategy so we don’t offer it as a stand-alone service. SEO is an important part of The Awareness Method which is priced at £1,200 per month. 

 

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