How to create a buying environment

How to create a buying environment

A buying environment creates anticipation, excitement and compels the prospect to take action for fear of missing out. The previous example was a whisper in a very noisy world of marketing messages. Unless, as a prospect, you read the offer at the right time and it...
How to nurture: the 55/6 rule

How to nurture: the 55/6 rule

The 55/6 rule is something we’ve come to perfect within DHM and it essentially works by nurturing for 55 days and selling for 6 days. Typically, most hotels don’t split their communications, attempting to do both simultaneously, serving neither to effectively nurture...