hotel marketing Blog

Social Login WiFi – A hotel marketing essential

One of the easiest ways to capture this data of your customers (and let it be said that you don’t just want one email address per couple; ideally you want both) is by using a Social Login Wi-Fi tool. These typically are very easy to set up, inexpensive to run and will...

“What was the name of that lovely hotel we stayed in?”

When you think about it, hotels are in a privileged position when it comes to data. Over the years DHM has worked with restaurants and bars and the job of capturing data is notoriously more difficult in these businesses because the transactions often don’t require the...

The easiest way to measure your offline marketing

Telephone tracking is still relatively unused across the hotel industry, and yet it’s probably the single best way of determining which areas of your marketing are working. I’m not referring to those nasty 0845 numbers that threaten to double your phone bill within 5...

How to create a buying environment

A buying environment creates anticipation, excitement and compels the prospect to take action for fear of missing out. The previous example was a whisper in a very noisy world of marketing messages. Unless, as a prospect, you read the offer at the right time and it...

How to nurture: the 55/6 rule

The 55/6 rule is something we’ve come to perfect within DHM and it essentially works by nurturing for 55 days and selling for 6 days. Typically, most hotels don’t split their communications, attempting to do both simultaneously, serving neither to effectively nurture...

Remarketing – a hotel marketing essential

Imagine a packed Wembley Stadium filled with your prospects. That’s 90,000 people who have at the very least visited your website for a few minutes all the way through to the people who have stayed with you three or four times – and everyone in between. In short,...

Let’s Start Something new

If you’re looking for a fresh marketing perspective, are in need of a new hotel website or want to learn more about The Direct Method, we’d love to hear from you.