Were there any obstacles that almost prevented you from choosing DHM?
You obviously have to look at what other people are offering and I suppose there was a little part of me thinking, well, these other agencies are offering all these other things as well. Should we thinking about that? And I think I talked about it with (DHM’s CEO) Adam, at the time and remember asking him, ‘what about SEO? Should we be focusing on that?’ And his answer at the time was really clear: yes, but later.
First we want improve the conversion of your website so customers stay on your website and they don't go anywhere else. I suppose the fear was that we were being too specific with our focus, but actually I had real confidence in the idea that it was a strategic achievable objective.
What features of our digital services were of most interest to you?
Well firstly your whole proposition of ‘direct hotel marketing’ was what really what sold me.
Secondly, having one account handler who would manage everything for me. All the agencies I looked at offered that, but of course you could, if you have more time on your hands, you could go and find all these different agencies, one that does the copywriting one that does this, one that does that and you could coordinate it all yourself. But if you're running a hotel and you don't have time for that, and also things get messy.
So DHM offers a single point of contact, which was really attractive and I’m really confident in the team that we have and that we’ve worked with these last few years.