What is The Awareness Method?

Simply put, it’s a blend of digital techniques that will get you more of the right customers to your website.

It combines Local SEO, Technical SEO, On-page SEO, brand-bidding PPC and dynamic remarketing with a very simple objective: increase your website traffic.

The Awareness Method will be right for your hotel if you’ve become (or starting to become) reliant on the voucher websites like Secret Escapes or Wowcher for a quick injection of bookings.

What's Included In The Awareness Method?

Local SEO

Summary

Local search engine optimisation helps your hotel appear when a user makes a localised search either by stating the location or searching for things like 'hotels near me'. It effectively helps your hotel feature in the local pack (see image) and on Google Maps.

Benefit

Increase your hotel's visibility when users are searching for businesses in your area.

10a1-2

Technical SEO

Summary

Technical search engine optimisation refers to improving the technical aspects of a website in order to increase the ranking of its pages on Google. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimisation.

Benefit

A better browsing experience for the user and increased visibility for your website on Google.

10a2-1

On-Site SEO

Summary

On-Site search engine optimisation is the practice of optimising elements on a website (i.e. copy, images, meta-descriptions etc) in order to rank higher and earn more relevant traffic from Google.

Benefit

By optimising the website's content for specific keywords, Google's crawlers will start to move your website up the ranks, resulting in more traffic to your website.

10a3-1

Brand Bidding PPC

Summary

The quickest and easiest way to prise website traffic away from the grips of the OTAs is to beat them to the punch. By having (low-cost) ads appear when your hotel's name is Googled, you'll pick up a lot more clicks from customers who searched for you specifically.

Benefit

As much as 40% of the people who search for your hotel name, could be clicking on an ad for an OTA like Booking.com instead of coming to your website. Brand bidding will make sure more of those clicks find their way to your website to book direct.

10a4-1

Remarketing

Summary

Remarketing advertising is the process of displaying ads across the internet that seem to 'follow' the user around the internet having looked at something specific to purchase. Booking.com does it all the time (see below) to entice guests to complete their booking with them so we think it makes sense to do the same thing!

Benefit

Rarely will a guest book on the first visit to your website so it's important to gently remind them of your brand and the reasons to book direct. This form of advertising is simply the best money you can spend on digital - a £30 per month budget will likely deliver in excess of 50,000 impressions.

10a5

Local SEO

Summary

Local search engine optimisation helps your hotel appear when a user makes a localised search either by stating the location or searching for things like 'hotels near me'. It effectively helps your hotel feature in the local pack (see image) and on Google Maps.

Benefit

Increase your hotel's visibility when users are searching for businesses in your area.

Technical SEO

Summary

Technical search engine optimisation refers to improving the technical aspects of a website in order to increase the ranking of its pages on Google. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimisation.

Benefit

A better browsing experience for the user and increased visibility for your website on Google.

On-Site SEO

Summary

On-Site search engine optimisation is the practice of optimising elements on a website (i.e. copy, images, meta-descriptions etc) in order to rank higher and earn more relevant traffic from Google.

Benefit

By optimising the website's content for specific keywords, Google's crawlers will start to move your website up the ranks, resulting in more traffic to your website.

Brand Bidding PPC

Summary

The quickest and easiest way to prise website traffic away from the grips of the OTAs is to beat them to the punch. By having (low-cost) ads appear when your hotel's name is Googled, you'll pick up a lot more clicks from customers who searched for you specifically.

Benefit

As much as 40% of the people who search for your hotel name, could be clicking on an ad for an OTA like Booking.com instead of coming to your website. Brand bidding will make sure more of those clicks find their way to your website to book direct.

Remarketing

Summary

Remarketing advertising is the process of displaying ads across the internet that seem to 'follow' the user around the internet having looked at something specific to purchase. Booking.com does it all the time (see below) to entice guests to complete their booking with them so we think it makes sense to do the same thing!

Benefit

Rarely will a guest book on the first visit to your website so it's important to gently remind them of your brand and the reasons to book direct. This form of advertising is simply the best money you can spend on digital - a £30 per month budget will likely deliver in excess of 50,000 impressions.

Case Studies

cottage in the wood

128% increase in direct bookings.


read more 

Georgian House Hotel

49% increase in direct bookings.


read more 

"Straight away we were treated like an individual business. DHM offered us things that were unique to our hotel rather than just giving us something that everybody else has."

Website Images (1)-Mar-27-2021-11-04-11-29-AM

Natasha Hatwell

Head of Marketing & PR, Whittlebury Park

Website Images (1)-Mar-24-2021-03-16-58-26-PM

Which Plan Is Best For Your Business?

 

The best marketing strategy for your unique hotel or wedding venue isn’t always the most obvious. By taking the ‘Best Plan For Me’ assessment, you’ll receive a recommendation of which of our award-winning methods is best for your business based on your specific objectives.

What Is The Cost Of The Awareness Method?

 

The Awareness Method is a monthly digital marketing service priced at £1,200 per month. It’s inclusive of all the elements listed above and also includes a video or photo shoot per year. 

 

I’M READY TO TALK TO SOMEONE 

FAQS

The short (and frustrating) answer is, ‘it depends’. Firstly be sure to steer clear from any hotel SEO company claiming to get your business on page one of Google - it’s almost always too good to be true. Secondly, the effectiveness of The Awareness Method for hotels and wedding venues are dependent on things like how your website is built, the amount of competition your business has, the volume of traffic currently searching for your target keywords and most recently what the user experience is like as part of the Core Web Vitals update from Google. But as a very (very) broad rule of thumb, if you’ve never invested fully into hotel SEO services, your traffic uplift could be anywhere from 15%-50% within 6-12 months.


You’ll receive a monthly report detailing progress on the following metrics:

  • Website Sessions
  • Website New Sessions
  • Total Clicks from Google
  • Total Impressions on Google
  • Average Click Through Rate

And of course: Direct Website Bookings. This is followed by a quarterly evaluation meeting to put these results in context, discuss any insights that have emerged from the work, and a list of recommendations for the following three months.


Hotel SEO services can be notoriously slow to deliver, which is partly the reason The Awareness Method is a broader approach covering other disciplines of digital marketing. To that end, positive numbers should start to emerge within the first few months but it is advisable to enter into the relationship by giving at least 6-12 months before you can realistically judge its effectiveness.


No. As with each of The Methods, you’ll not be tied into a minimum term contract and can cancel anytime by providing 60 days’ notice.


The fundamental objective of The Awareness Method is to grow your businesses awareness and website traffic. This additional exposure should naturally lead an increase in direct bookings but it’s not the sole purpose. The Direct Method is better suited at maximising direct bookings as its core objective.


It could be. If your business’ SEO ranking is relatively low in your competitor set, The Awareness Method could well be well suited for your venue. You will likely find however that The Wedding Method will deliver a far greater return on investment if securing the quantity and quality of your wedding enquiries is your top objective.

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