The Methods
The Wedding Method
The Wedding Method creates the most personalised of enquiry experiences, elevating your hotel's perception and desire to choose your venue, whilst simultaneously reducing the labour-intensity of traditional follow up for your weddings team.
You can expect...
More wedding enquiries, a higher viewing conversion rate and much less time spent following up with unqualified leads.
What’s included?
- PPC management
- Microsite creation
- Postal brochures sent to your enquiries Personalised handwritten notes created and sent to your enquiries
- Email creation and management
- Remaketing advertising creation and management 2 video/photo shoots per year
- Personalised enquiry page created for every enquiry
The Direct Method
The Direct Method is all about driving more direct bookings. The strategy uses a range of digital techniques to improve your hotel’s website performance.
You can expect…
More direct bookings as a result of a greater conversion rate.
What’s included?
- Conversion rate optimisation
- Analyse session recordings and heatmaps
- A/B testing
- Maintaining fast website load speed
- Remarketing advertising
- Review management Members pricing strategy
The Awareness Method
The Awareness Method combines SEO & cost-effective PPC to increase the volume of potential customers that find and consider your hotel or wedding venue.
You can expect…
A better positioning across search engines and more visitors to your website.
What’s included?
- SEO
- Local SEO
- Technical SEO
- On-site SEO
- Brand bidding PPC
- Remarketing advertising
The Engagement Method
The Engagement Method combines a nurturing and sales strategy across both email and social media to achieve greater engagement and tangible return on investment.
You can expect…
An increase in your hotel's social following and engagement with direct room sales clearly attributed to the strategy.
What’s included?
- Email marketing campaigns
- Facebook post creation and management
- Instagram post creation and management
- Facebook advertising
- Regular video shoots
- Remarketing advertising
"With all the added value you've given us, I just wouldn't hesitate in recommending DHM. You'll build a relationship with the people there, and they'll be able to advise you on so many other things."
Nicola Haworth
Owner, Bartle Hall Hotel
Digital Marketing
Review Management
Our clever software, Review Filter, keeps the bad reviews off TripAdvisor and other review websites whilst helping your hotel manage your online reputation from one dashboard.
You can expect…
Real-time feedback of your guests’ experience, more positive reviews published online, fewer negative reviews damaging your reputation and a higher ranking position on TripAdvisor.
What’s included?
- Review management software
Websites
Website Design
DHM's website design will offer your hotel or wedding venue a structured process for delivering a custom-designed website within two months, built by hotel marketing specialists who understand how to drive bookings direct.
You can expect...
A beautiful design and a high converting website, created in a refreshingly structured and efficient way.
Content Management
Keeping your images in-season, your copy up-to-date and removing those special occasion pages swiftly after they’ve passed - Christmas offers are never a good look in January!
You can expect…
A proactive team curating and managing your website’s content and never having to send that annoying email asking to have out of date content removed from your website.
"Both the website design and ongoing support have been fantastic and great value for money."
Adam Rowledge
Hotelier of the Year 2018
Creative
Video
Video that wows. Whether it’s panoramic drone footage, ‘talking heads’ interview videos or simply showcasing your product.
You can expect...
A polished selection of video footage that brings out the character of your product and the personalities of your team.
What’s included?
- Pre-shoot planning call
- Creative suggestions and ideas
- Video shoot on-site
- First drafts delivered within days (not weeks)
Photography
Our hotel and wedding venue specialist photographer Jamie is one of the best in the business, he’ll bring out the best of your product without over-selling
You can expect...
Hotel photography pricing that’s competitive and great value for money.
What’s included?
- Pre-shoot planning call
- Creative suggestions and ideas
- Photography shoot on-site
- Fast turnaround