What To Expect From Social Hotel Marketing

Social media is one of the core elements of The Engagement Method. Your hotel can expect an increase in your hotel’s social following and engagement, with direct room sales demonstrably attributed to this strategy.

Objective

What’s a realistic objective for your hotel?

The overall approach for both Facebook and Instagram is to understand your audience, analyse the posts they’ve engaged most with and target these ‘content pillars’ to maximise engagement.

To that end, when adopting this approach and combining with an email marketing strategy to drive sales, it’s realistic that your hotel will be able to attribute social media activity to bookings for the first time. Dependent on the level to which your social channels had been managed prior to working with DHM, it’s likely that your engagement rates across one or both social media channels could double in less than six months, as is often the case.

9D

Tactics

55/6 Rule

Your hotel will nurture for 55 days with email newsletters and social content, and will create a sales campaign pushed across both channels for 6 days. This two-month campaign approach provides structure to both channels and ensures your hotel isn't seen to be constantly pushing sales messages at your database and social following.

Facebook Ad Amplification

By uploading your email database to Facebook, the effectiveness of email sales campaigns increases significantly when you amplify the same message across ads on Facebook and Instagram to the same recipients. It's all too easy to ignore an email, but when your prospective guests see the same great offer multiple times across different channels, you'll see your email revenue increase dramatically.

10c1

Tactics

Regular Video Shoots

You'll see our video team at least three times per year to create fresh content of the product, the people and the location of your hotel. We cover it all from drone shots, staff interviews and steady-cam walk-throughs. All the content we produce is copyright-free so you'll have ownership of an extensive library of seasonal videography that can be used for years to come.

Facebook and Instagram post management

You'll typically see your scheduled posts 4-weeks in advance where you'll be able to view, request revisions and approve all within the scheduling dashboard. You'll have access to your hotel's social calendar at all times so you can view the month ahead at a glance and quickly review and approve the posts for the coming weeks.

10c2

Deliverables

How will success be measured?

Facebook engagement rate, Facebook new likes, Instagram engagement, Instagram new followers

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Timing

How long until you see results?

It’s likely that your hotel or wedding venue could well start to see big improvements within the first three months.

10a4

Objective

What’s a realistic objective for your hotel?

The overall approach for both Facebook and Instagram is to understand your audience, analyse the posts they’ve engaged most with and target these ‘content pillars’ to maximise engagement.

To that end, when adopting this approach and combining with an email marketing strategy to drive sales, it’s realistic that your hotel will be able to attribute social media activity to bookings for the first time. Dependent on the level to which your social channels had been managed prior to working with DHM, it’s likely that your engagement rates across one or both social media channels could double in less than six months, as is often the case.

Tactics

55/6 Rule

Your hotel will nurture for 55 days with email newsletters and social content, and will create a sales campaign pushed across both channels for 6 days. This two-month campaign approach provides structure to both channels and ensures your hotel isn't seen to be constantly pushing sales messages at your database and social following.

Facebook Ad Amplification

By uploading your email database to Facebook, the effectiveness of email sales campaigns increases significantly when you amplify the same message across ads on Facebook and Instagram to the same recipients. It's all too easy to ignore an email, but when your prospective guests see the same great offer multiple times across different channels, you'll see your email revenue increase dramatically.

Tactics

Regular Video Shoots

You'll see our video team at least three times per year to create fresh content of the product, the people and the location of your hotel. We cover it all from drone shots, staff interviews and steady-cam walk-throughs. All the content we produce is copyright-free so you'll have ownership of an extensive library of seasonal videography that can be used for years to come.

Facebook and Instagram post management

You'll typically see your scheduled posts 4-weeks in advance where you'll be able to view, request revisions and approve all within the scheduling dashboard. You'll have access to your hotel's social calendar at all times so you can view the month ahead at a glance and quickly review and approve the posts for the coming weeks.

Deliverables

How will success be measured?

Facebook engagement rate, Facebook new likes, Instagram engagement, Instagram new followers

Timing

How long until you see results?

It’s likely that your hotel or wedding venue could well start to see big improvements within the first three months.

Case Studies

Whittlebury Park

38% increase in Facebook organic reach


read more 

Hintlesham Hall

416% increase in Instagram engagement

 


read more 

"DHM have gone above and beyond to understand our business, I cannot recommend them highly enough."

Graham McGregor

Graham McGregor FIH

General Manager, Hintlesham Hall Hotel

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How does your direct bookings strategy score up?

 

If maximising direct bookings is a priority for your business, the Direct Bookings Scorecard will assess how robust your strategy is when it comes to prising bookings away from the OTAs, and show you the areas to improve to start reducing those monthly commission bills. 

What Is The Cost Of Social Media Marketing?

 

We’ve found that implementing a social hotel marketing strategy on its own is not nearly as effective for your bookings as when it’s used as part of a wider hotel digital marketing strategy so we don’t offer it as a stand-alone service. Social media is an important part of The Engagement Method which is priced at £1,200 per month. 

 

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