Types of SEO

On-Page SEO is the practice of optimising elements on your hotel or wedding venue’s website.

Off-Page SEO refers to the actions taken away from your website such as link-building with other relevant reputable websites.

Local-SEO helps your hotel or wedding venue become more visible in local search results on Google e.g. hotels in Coventry

Technical SEO refers to website and server optimisations that help’s Google’s spiders crawl and index your website more effectively so your organic ranking improves.

What To Expect From SEO

SEO is the core component of The Awareness Method. Your hotel or wedding venue can expect higher quantities and quality of traffic

The 55:6 Strategy

Summary

Your hotel will nurture for 55 days with email newsletters and social content, and will create a sales campaign pushed across both channels for 6 days.

Benefit

This two-month campaign approach provides structure to both channels and ensures your hotel isn't seen to be constantly pushing sales messages at your database and social following.

1

Facebook Ad Amplification

Summary

By uploading your email database to Facebook, the effectiveness of email sales campaigns increases significantly when you amplify the same message across ads on Facebook to the same recipients.

Benefit

It's all too easy to ignore an email, but when your prospective guests see the same great offer multiple times across different channels, you'll see your email revenue increase dramatically.

1

Regular Video Shoots

Summary

You'll see our video team at least three times per year to create fresh content of the product, the people and the location of your hotel. We cover it all from drone shots, staff interviews and steady-cam walk-throughs.

Benefit

All the content we produce is copyright-free so you'll have ownership of an extensive library of seasonal videography that can be used for years to come.

1

Facebook & Instagram Management

Summary

You'll typically see your scheduled posts 4-weeks in advance where you'll be able to view, request revisions and approve all within the scheduling dashboard.

Benefit

You'll have access to your hotel's social calendar at all times so you can view the month ahead at a glance and quickly review and approve the posts for the coming weeks.

1

Remarketing

Summary

Remarketing advertising is the process of displaying ads across the internet that seem to 'follow' the user around the internet having looked at something specific to purchase. Booking.com does it all the time (see below) to entice guests to complete their booking with them so we think it makes sense to do the same thing!

Benefit

Rarely will a guest book on the first visit to your website so it's important to gently remind them of your brand and the reasons to book direct. This form of advertising is simply the best money you can spend on digital - a £30 per month budget will likely deliver in excess of 50,000 impressions.

1

The 55:6 Strategy

Summary

Your hotel will nurture for 55 days with email newsletters and social content, and will create a sales campaign pushed across both channels for 6 days.

Benefit

This two-month campaign approach provides structure to both channels and ensures your hotel isn't seen to be constantly pushing sales messages at your database and social following.

Facebook Ad Amplification

Summary

By uploading your email database to Facebook, the effectiveness of email sales campaigns increases significantly when you amplify the same message across ads on Facebook to the same recipients.

Benefit

It's all too easy to ignore an email, but when your prospective guests see the same great offer multiple times across different channels, you'll see your email revenue increase dramatically.

Regular Video Shoots

Summary

You'll see our video team at least three times per year to create fresh content of the product, the people and the location of your hotel. We cover it all from drone shots, staff interviews and steady-cam walk-throughs.

Benefit

All the content we produce is copyright-free so you'll have ownership of an extensive library of seasonal videography that can be used for years to come.

Facebook & Instagram Management

Summary

You'll typically see your scheduled posts 4-weeks in advance where you'll be able to view, request revisions and approve all within the scheduling dashboard.

Benefit

You'll have access to your hotel's social calendar at all times so you can view the month ahead at a glance and quickly review and approve the posts for the coming weeks.

Remarketing

Summary

Remarketing advertising is the process of displaying ads across the internet that seem to 'follow' the user around the internet having looked at something specific to purchase. Booking.com does it all the time (see below) to entice guests to complete their booking with them so we think it makes sense to do the same thing!

Benefit

Rarely will a guest book on the first visit to your website so it's important to gently remind them of your brand and the reasons to book direct. This form of advertising is simply the best money you can spend on digital - a £30 per month budget will likely deliver in excess of 50,000 impressions.

"DHM have gone above and beyond to understand our business, I cannot recommend them highly enough."

Graham McGregor

Graham McGregor FIH

General Manager, Hintlesham Hall Hotel

Website Images (1)-Mar-17-2021-03-42-58-59-PM

How does your direct bookings strategy score up?

 

If maximising direct bookings is a priority for your business, the Direct Bookings Scorecard will assess how robust your strategy is when it comes to prising bookings away from the OTAs, and show you the areas to improve to start reducing those monthly commission bills. 

Calculate my score

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