What is The Wedding Method?
The Wedding Method is all about personalisation. When brides/grooms show interest in your venue, they'll be wowed by a handwritten invitation to visit a website link with their name in it e.g. hotel.com/sarahsmith
Professionally shot FAQ videos will help your enquirers determine whether your venue meets their budget and criteria, cleverly placed next to a calendar widget so they can book their viewing appointment with ease.
Fundamentally, your venue will stand head and shoulders above all others because you've provided a highly personalised and informative enquiry experience, setting up a well-qualified sales conversation that has a strong chance of converting.
What's Included In The Wedding Method?
PPC Ad Management
Summary
Search ads on Google will drive awareness and traffic to your venue's wedding pages. Often we'll omit search words like 'cheap' or 'budget' to attract the most suitable enquiries.
Benefit
Google ads (rather than Facebook ads) will drive brides and grooms with high intent to your website.
Two-Step Enquiry Forms
Summary
A two-step enquiry form dramatically increases conversions compared to a long one. Brides/grooms can input their details to request an e-brochure before the form cleverly flips around and asks them if they'd like it sent in the post. About 40% of enquiries complete the second step.
Benefit
Wedding enquirers start to get 'form fatigue' after awhile so breaking it down into smaller chunks increases the number of leads in your sales pipeline.
Handwritten Notes
Summary
AI-powered handwriting software that's completely indistinguishable from actual handwriting will allow your venue to offer of a highly personalised enquiry experience at scale
Benefit
Your hotel will likely be the only venue from a long list that has taken the time to create this personalised invitation.
Personalised Webpage
Summary
The personalised enquiry page makes your bride/groom feel that extra bit special. A link in the format of Hotel.com/SarahSmith will be included in handwritten invitation
Benefit
It's really hard to ignore marketing when it has your name on it. This extra piece of personalisation elevates your hotel's perception in the mind of the bride/groom.
Appointment Booking
Summary
Having arrived on their personalised enquiry page, your enquirer's will be met with a welcome video from your wedding team introducing themselves and inviting them to book a viewing appointment using the booking widget.
Benefit
The video starts to build rapport with your bride/groom and the booking widget makes it really convenient for them to take the desired action. The widget is synced with your team's diaries so the appointment drops into everyone's calendar seamlessly.
Video FAQs
Summary
A series of 1-2 minute videos will inform your enquirers of the most frequently asked questions on a dedicated webpage.
Benefit
This page really serves as a pre-qualification process for your brides and grooms. If they've taken the time to watch these videos (and most do) they'll know that your venue is in budget and meets their criteria when they arrive for their viewing appointment.
PPC Ad Management
Summary
Search ads on Google will drive awareness and traffic to your venue's wedding pages. Often we'll omit search words like 'cheap' or 'budget' to attract the most suitable enquiries.
Benefit
Google ads (rather than Facebook ads) will drive brides and grooms with high intent to your website.
Two-Step Enquiry Forms
Summary
A two-step enquiry form dramatically increases conversions compared to a long one. Brides/grooms can input their details to request an e-brochure before the form cleverly flips around and asks them if they'd like it sent in the post. About 40% of enquiries complete the second step.
Benefit
Wedding enquirers start to get 'form fatigue' after awhile so breaking it down into smaller chunks increases the number of leads in your sales pipeline.
Handwritten Notes
Summary
AI-powered handwriting software that's completely indistinguishable from actual handwriting will allow your venue to offer of a highly personalised enquiry experience at scale
Benefit
Your hotel will likely be the only venue from a long list that has taken the time to create this personalised invitation.
Personalised Webpage
Summary
The personalised enquiry page makes your bride/groom feel that extra bit special. A link in the format of Hotel.com/SarahSmith will be included in handwritten invitation
Benefit
It's really hard to ignore marketing when it has your name on it. This extra piece of personalisation elevates your hotel's perception in the mind of the bride/groom.
Appointment Booking
Summary
Having arrived on their personalised enquiry page, your enquirer's will be met with a welcome video from your wedding team introducing themselves and inviting them to book a viewing appointment using the booking widget.
Benefit
The video starts to build rapport with your bride/groom and the booking widget makes it really convenient for them to take the desired action. The widget is synced with your team's diaries so the appointment drops into everyone's calendar seamlessly.
Video FAQs
Summary
A series of 1-2 minute videos will inform your enquirers of the most frequently asked questions on a dedicated webpage.
Benefit
This page really serves as a pre-qualification process for your brides and grooms. If they've taken the time to watch these videos (and most do) they'll know that your venue is in budget and meets their criteria when they arrive for their viewing appointment.
Case Studies
Bartle Hall Hotel
45% uplift in wedding conversions
Langton House Hotel
26 wedding deposits taken within 4 months
"DHM has become a company we couldn’t do without, The Wedding Method has delivered results almost immediately."
Sean Read
General Manager, Langton House Hotel
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Which Plan Is Best For Your Business?
The best marketing strategy for your unique hotel or wedding venue isn’t always the most obvious. By taking the ‘Best Plan For Me’ assessment, you’ll receive a recommendation of which of our award-winning methods is best for your business based on your specific objectives.
What Is The Cost Of The Wedding Method?
The Wedding Method is a monthly digital marketing service priced at £1,200 per month. It’s inclusive of all the elements listed above and also includes two video or photo shoots per year.
FAQS
An increase in both enquiries and show-around appointments can be expected within weeks not months. It’s also highly likely that your hotel or venue will see an increase of 10-15% in converting show-arounds to signed agreements.
You’ll receive a monthly report detailing progress on the following metrics:
- Email enquiries
- Postal enquiries
- Viewing appointments
- Weddings booked
This is followed by a quarterly evaluation meeting to put these results in context, discuss any insights that have emerged from the work, and a list of recommendations for the following three months.
As you’ll no doubt know, the choosing of the wedding venue is a very important and highly considered decision which often isn’t rushed. It’s quite common for the enquiries delivered by The Wedding Method to take several months to convert. To this end, you should allow at least 6 months to judge its effectiveness but you may well see positive results in just a few weeks.
No. As with each of The Methods, you’ll not be tied into a minimum term contract and can cancel anytime by providing 60 days’ notice.
The beauty about The Wedding Method is that it actually reduces the labour-intensity of engaging with and following up with wedding enquiries!
Your wedding coordinator or sales manager will only start to interact with the enquiry after they've booked a viewing appointment or if they hit reply to one of the automated emails to ask about something specific. The handwritten notes and automated emails serve to pre-qualify your wedding leads so your team doesn't waste endless hours following up with brides and grooms that weren't a great fit in the first place.
Yes! Twice per week our team will prepare and deliver a note that appears to be handwritten to your recently received enquiries along with a copy of your wedding brochure. You’ll receive regular updates from your account manager on the status of each enquiry.
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Or if you're ready to chat now, you can speak to us on +44 (0)20 8088 3631.